Basketball On the Rise?- Mark Pavlovich
March 9th, 2010You often will hear on SPORTSNETUSA.NET the bantering of Title IX, Pedal to the Metal, Big E, Stick boy, and The Franchise about sports; where they were, how far they have come and where they might be going as a viable, competitive, watchable product to the public. Some of our honored group would go so far as to tell you that Hockey and Pro Basketball are on the rise. But let us be realistic, the more butts you can plunk into seats the more whatever product you are watching will look more popular.
Take for example this past Sunday (3/7/2010), just in the LA/O.C. market alone on cable television, you were offered 20 college basketball games. Throw in four high school games and three pro games and you would say the sport is popular. But how true is that statement and how true are those numbers? If a marketer were to call the average sport’s viewer and ask if they watched a basketball game there is a very good chance that they watched a few moments of one of twenty games. If you do that in enough markets it makes the game seem as if it is growing in popularity. This kind of chicanery is played by many major sports throughout the country and we, the viewers, are supposed to buy into popularity over boredom.
STATEMENT FROM NEILSEN RATINGS:
The National Basketball Association has achieved a rapid rise and fall in television ratings since the 1997-1998 NBA season, when ratings for the NBA Finals achieved a record high, to the 2002-2003 NBA season, when ratings for the same event hit an all-time record low.
Blame for this rise and fall has been pinned on the destructive NBA lockout which occurred right after the 1998 season. The lockout wiped out thirty-two games of the 1998-1999 season and caused fan apathy. As well as heavy competition from prime time programming such as American Idol, the CSI franchise, and Dancing With The Stars.
Despite the fall in ratings, the NBA’s regular season ratings average is only slightly lower than Major League Baseball’s, and ratings for the finals continue to outdraw competing events that occur during the same month, golf’s U.S. Open and the Stanley Cup Finals. So why do my compatriots continue to try and tell me how popular a sport is that seems to have no popularity at all?
It is this, my partner TITLE IX is the voice for one of the more successful woman’s program in college basketball, Vanguard University. He has the luxury to watch a product that is superior on a daily basis and that influences his perception of the game. On the other side of the table is The Franchise who works with a major professional organization in basketball and also has the
pleasure of touting some of the best young talent on the high school level. Ah, to wear rose colored glasses. The trifecta of this group, is the wishful announcer of Cal State University Fullerton Basketball, the Big E. Okay, I know that is a giant leap from the other two; at least they have something to root for on a high school, pro or college level. Let me give credit where credit is due. CSUF has made it to the tournament before and Big E is a “half full glass” type of person.
But gentleman, the door is starting to close and it will continue to close on your sport and others when the foundation of your sport and its fans forget what made yours and other sports famous … history. History is a lost story in basketball, we only hear of number 23. History is a lost sport in hockey, we barely ever hear of number 99. And in baseball, the history stopped. So guys, your sport is not as popular as you’d like to think, because no one cares about who did what whenever. Well I guess I should not say that. I, at least, know three who care. It’s just that they need to yell a little louder.
By the way Mr. Neyland my all-GSAC team is the following:
Teresa Kamp: Fresno Pacific
Becki Huddle: Vanguard University
Kelly Boeke: Vanguard University
Lisa Faulkner: Vanguard University
Kelly Schmidt: Vanguard University
Erin Kella Point Loma
Colleen Planeta: Point Loma
Lindsey West: Azusa Paciific
Stephen Patten: Azusa Pacific
Sonia Ackerman; Cal Baptist
Gittie Mejer: Concordia
(Whomever I missed I know TITLE IX covered)
